CustomersEngagement Statuses

Engagement Statuses

Track the health of each customer relationship with customizable engagement statuses, and connect them to Caska's automated follow-up system.

Engagement statuses let you track where each customer stands in your relationship — whether they're active, at risk, lapsed, or anywhere in between. You define the statuses and what they mean for your business.

Setting up statuses

Go to Settings → Customers

Find the Customers section in your account settings.

Add a status

Under Engagement Statuses, click Add Status. Give it a name (e.g. Active, At Risk, Lapsed, New Lead) and choose a color.

Save

The status is now available in the customer form and visible as a color-coded indicator in the customer list.

You can create as many statuses as you need.

Assigning a status to a customer

When creating or editing a customer, select their current engagement status from the dropdown. You can update this at any time.

Connection to Follow-Up

Caska's Follow-Up system uses engagement data to trigger automated re-engagement emails to customers who haven't ordered in a while. See How Follow-Up Works for full details.

Dashboard snapshot

Your Dashboard shows a weekly summary of customer counts by engagement status — useful for spotting shifts in your account health at a glance.


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